South Africa’s best loved tinned food brand KOO is voted THE KOOLEST!
Johannesburg, 18th May 2015. Tiger Brands is pleased to announce that KOO was the voted the overall winner of the 2015/2016 Sunday Times Generation Next Brands Survey.
For 75 years, KOO has been an iconic South African brand consistently delivering great taste and quality to every meal.
Owned by Tiger Brands, KOO has accumulated several awards over recent years and the brand continues to grow its popularity with consumers by providing them with products they can trust. The Generation Next Brand Award affirms KOO’s position in the hearts and minds of South Africans. It is particularly gratifying that recognition of KOO’s intrinsic values of quality and taste is so evident in the youth market.
Tiger Brands’ Senior Brand Manager, Christine Barnardt says. ‘KOO celebrates its 75th anniversary this year, and this award celebrates the uniquely and proudly South African heritage of the brand. KOO products are home grown by dedicated South African farmers and handpicked for superior quality, delighting our consumers everywhere, every day. Most South Africans grew up with KOO products, so KOO has a special place in all our hearts. Thank you for voting for us’.
The Generation Next Brands recognition of KOO affirms its position that only the best will do.