KOO

Our Legacy

Explore our journey to becoming one of South Africa's best loved brands

1940

1940

KOO IS BORN

In every South African’s DNA there is an ability to ‘make a plan’. It was no different after the Great Depression, a group of Western Cape farming families got together to form the Langerberg Ko-operasie, rumoured to be where the name KOO comes from. In 1940 the Ko-operasie realised their dream of seeing their community uplifted, taking the humble, juicy seasonal peach and through innovation - the tin - and made it available all year around. This Ko-operasie were entrepreneurial, they thought differently and they did things differently, including launching their brand positioning of ‘sealed-in’ goodness when Marketing was still very much in its infancy.

KOO FEEDS THE ALLIED TROOPS

The KOO team realised their global vision of delivering quality and tasty products and even exported KOO products to feed the Allied troops during World War 2. The very heartbeat of KOO is entrepreneurial co-operation in service of ONE shared dream that benefits communities worldwide.

Later this year, KOO also expanded the core range to include canned veggies, delivering more of the best to South African homes.

1945

ONE OF SOUTH AFRICA’S FAVOURITES IS BORN

One of South Africa’s most iconic and versatile food product starts rolling off the production line - KOO Baked Beans in tomato sauce.

1946

THE TRAVELLING CARAVAN

The "Choice is KOO" campaign is launched using a KOO Caravan, our version of a street food truck, which travelled the country sampling delicious KOO products and distributing recipe leaflets of KOO products to all South Africans.

1950's

A WOMEN'S TOUCH

A sharp rise in demand meant that some of the KOO production at the Langeberg factory was automated to increase availability. The most important task, the sorting and processing of the fruit, was still very much hands on and we employed women for these important positions. Why you ask? The belief that women have a softer touch with the fruit.

1960's

KOO TRAVELS THE WORLD

Demand for KOO fruit increases with KOO being enjoyed in German, Austrian, Japanese, and Italian Greek and Canadian homes.

KOO COMES OUT TOPS AT THE WORLD FOOD OLYMPICS

KOO Sliced Peaches win a Gold Medal at the World Food Olympics with an advertisement that appeared on the reverse of Die Huisvrou.

1970's

MAKE EVERY MEAL A KOO MEAL

Recipes are the heart of every kitchen, and the kitchen is the heart of every home, so we published the first recipes using KOO products for families around South Africa to enjoy and pass on to future generations.

1980's

SEALED IN GOODNESS

We believe in delivering only the best. Every part of our process is meticulously done to the highest standards and love. We launched the television ad “KOO Nature’s Goodness – Sealed in Freshness” to show how we deliver the best to you.

1990's

BOY SCOUTS RULE

KOO launches the new “KOO Boy Scout” advert on television to honour all South African families.

2000 - 2010

MAMA KOO MAKES HER DEBUT

“Mama KOO” is broadcasted across the nation on Ukhozi FM, Motsweding FM, Thobela FM, RSG FM and Lotus FM.

KOO UNITES AGAINST HUNGER

We launched the Unite Against Hunger Campaign with the assistance of Tiger Brands throwing the full weight of our brands behind the initiative to fight hunger in KOO communities. We invited chefs from around the world including Ainsley Harriet to join us for the World Cooks Tour Against Hunger. KOO assisted in feeding 90 000 school children each month.

KOO WINS TNS SUNDAY TIMES AWARD

With an index of 92, we happily received 1st place in the tinned food category and second in overall favourite brand for the TNS Sunday Times Awards.

2011

KOO SCOOPS TGI ICON BRAND AWARD

Continuing our winning streak we were placed 1st for both tinned food and overall favourite by the TNS Sunday Times Awards.

2012

STORY-TELLING LIVES AGAIN

Every family has a KOO story, our Bee’s TV advert hits the airwaves.

GETTING SOCIAL

KOO joins the digital stratosphere to stay in touch with our consumers all over South Africa and all over the world by sharing our products and recipes with you.

2013

KOO EXPANDS INTO AFRICA

We made our television debut with Mama KOO and featured celebrities Tol Ass Mo and Zizo Beda. We also went travelling with Mama KOO to Zambia – where she is affectionately known as Amai KOO.

SOUTH AFRICA’S FIRST EDIBLE BILLBOARD

World Food Day aims at creating awareness for ending world hunger and sustainable farming. As South Africa's favourite brand, KOO made history when we pledged our commitment to help alleviate hunger.

SOWETO FESTIVAL OF LIGHTS

KOO celebrates festive feasts at the Soweto Festival of Lights.

2014

MAKE MORE MONATE WITH KOO

KOO launches the Make More Monate TV showcasing delicious recipes using the wide range of KOO products.

KOO WINS AGAIN

KOO receives top honours again in the TNS Sunday Times top brand awards scooping the overall top brand in the tinned food category showing that only the best will do.

KOO HELPS IN CLASSROOMS AROUND SOUTH AFRICA

At KOO we know that our children are the future and it is critical that all South African children can read and write. KOO and Tigerbrands use the “Tiger Alphabet” as a learning aid in classrooms around the country.

DO THE CHAKALAKA DANCE

Watch these up and coming stars who parody KO’s popular Caracara song.

2015

75 YEARS AND EVEN GREATER THINGS TO COME!

We love that everyone has a KOO story! For 75 years we’ve been part of South African society in ways we couldn’t have imagined – birthdays, funerals, parties, holidays, mid-week dinners and secret dessert indulgences. Thank-you South Africa for making us such a significant, trusted part of your lives, our awards are testimony to that and here’s to 75 years of even greater things to come!

KOO TOPS IN SOUTH AFRICA EKASI BRAND AWARDS

KOO wins overall at the 2015 Kasi brand awards showing that KOO consumers are from every township, every suburb, every province and every part of our great Rainbow nation.

KOO IS KOOL WITH THE GENERATION NEXT

KOO takes top place as the KOOLEST tinned food brand in the Sunday Times Generation Next awards, showing that KOO is loved by all - even our up and coming leaders agree that KOO is KOOL.

2015

A KOO COMMUNITY COOK-OFF

The new “KOO Community Cook off” TV ad launches :
For 75 years, KOO has been there sharing in the special moments with you. This time, it’s a heart-warming tale of two cooking contestants, brought together by KOO, and a mutual love for food, family, friends and good times. The ad showcases our wide and versatile range of delicious products, which are sourced from established farms and offer sealed-in goodness – only the best will do!

Our Story

Only the best will do

From established farms to your home - we deliver only the best

Quality

At KOO we source our produce from established farms with decades of expertise and experience to deliver only the best quality and taste, so our KOO fans can experience only the best.

Taste

We know that as a trusted partner in today’s world very few people have time to cook for hours; so we offer sealed-in goodness with our wide and versatile range of products which can be used for breakfast, lunch, dinner, desserts, snacks and anything else our foodie fans can dream up for the best tasting meals.

Value

For 75 years we’ve been part of South African society in ways we couldn’t have imagined – birthdays, funerals, parties, holidays, mid-week dinners and secret dessert indulgences.