January is Cancer Awareness Month and this highly important initiative shines a much - deserved spotlight on the fight against cancer. Cancer is a life-threatening disease that affects millions of South Africans, and the unfortunate truth is, this number is predicted to increase significantly in the years to come. A study published by the medical journal Lancet predicts that South Africa could potentially see an increase of 78% in the number of cancer cases by 2030.
Whilst these figures do make for sober reading, the good news is there are proactive steps
you can take to reduce your risk of cancer. First and foremost, your diet can play a key role in
helping to prevent cancer. It's all about making smart nutritional choices - start by opening
up a jar of possibilities.
Betacyanin, the pigment that gives KOO Beetroot its deep and distinct crimson colour, is a powerful antioxidant that has been shown to possess anti-cancer properties. In 2011, a study carried out by Howard University in Washington, USA, found that betacyanin slowed tumour growth by up to 12,5 percent when exposed to prostate and breast cancer cells.
If you're wondering how you can include more beetroot in your diet, the answer is it's easy with our delicious KOO Beetroot recipes: KOO Beetroot Recipes