KOO BAKED BEANS WINS MOST ICONIC STATUS IN ASK AFRICA ICON BRANDS 2015/2016
South Africans agree that ‘only the best will do’
Johannesburg, 29th July 2015 Tiger Brands is pleased to announce that KOO Baked Beans was voted the overall winner in the 2015/2016 Ask Afrika Icon Brands Awards.
The Icon Brands Survey is the largest of its kind in South Africa, reaching a total of 15 000 consumers in over 8000 communities, representing 21 million adults South African consumers. It identifies brands that are loved and loyally used by South Africa’s rainbow nation, as well as celebrating brands that have mastered the complexities inherent in servicing emerging and polarised markets.
For 75 years, KOO has been an iconic South African brand consistently delivering great taste and quality to every South African home.
Owned by Tiger Brands, KOO continues to be a multi-awarding brand serving South Africa as a trusted partner for every meal occasion. The Ask Afrika Icon Brand award affirms KOO’s position in the hearts and minds of South Africans as every South African has a KOO story – whether its fond memories of getting together or simply enjoying being together with delicious KOO meals or late night studying cramming for finals with KOO Baked Beans on toast.
KOO Baked Beans continues to be a firm favourite as the gold standard in practically every home in South Africa and continues to offer consumers nutritious, versatile and convenient options for meals and snacks throughout the day. The Ask Afrika Icon award affirms its position that only the best will do.