KOO IS BORN
In every South African’s DNA there is an ability to ‘make a plan’. It was no different after the Great Depression, a group of Western Cape farming families got together to form the Langerberg Ko-operasie, rumoured to be where the name KOO comes from. In 1940 the Ko-operasie realised their dream of seeing their community uplifted, taking the humble, juicy seasonal peach and through innovation - the tin - and made it available all year around. This Ko-operasie were entrepreneurial, they thought differently and they did things differently, including launching their brand positioning of ‘sealed-in’ goodness when Marketing was still very much in its infancy.
KOO FEEDS THE ALLIED TROOPS
The KOO team realised their global vision of delivering quality and tasty products and even exported KOO products to feed the Allied troops during World War 2. The very heartbeat of KOO is entrepreneurial co-operation in service of ONE shared dream that benefits communities worldwide.
Later this year, KOO also expanded the core range to include canned veggies, delivering more of the best to South African homes.